Our purpose

HOLISTAL's purpose is to help people succeed with self-care. Today our healthcare system is at a tipping point. We need to shift from our current reactive healthcare model, to one of prevention and proactive care. Our focus is on empowering people to address the root cause of their ailments, such as poor lifestyle, rather than just fixing their symptoms. 

Our digital platform which includes virtual personal coaching offers a scalable and efficient preventive care program for organisations to improve the health of their members. We provide our services via corporate wellness, healthcare institutions, pharmaceutical companies and insurance companies.

We are passionate about technology and health, and the positive impact we are having on people all over the world. 


A dedicated life science incubator programme at KI Innovation’s which supports businesses within life sciences.

Karolinksa Institutet Innovations

The Team

Daniel Zand 

Co-founder, Managing Director 


Shannon Proulx

Co-founder,Lead Nutrition Advisor


Aaron Gonzalez

Founder, Chief Strategy Officer (CSO)


Our commitment to the SDG  

In 2015, world leaders at the United Nations agreed to 17 goals for a better world by 2030. These goals have the power to end poverty, fight inequality, improve global health and stop climate change. At HOLISTAL we are contributing to the global goals for sustainable development and particularly to:

Goal 3 - Good Health & Well-being 

By helping people adopt a healthier lifestyle that reduces the risk factors that lead to chronic diseases.

Goal 13 - Climate Change

By promoting a dietary lifestyle based on produce that has less impact on our environment.

Goal 8 – Decent Work & Economic Growth

By promoting programs that lead to a culture of wellbeing among companies.

Goal 17 - Partnerships for the goals

By designing one digital platform that has various use cases and that provides value to various stakeholders along different industries.