The Team



Daniel Zand 

Managing Director 

Shannon Proulx

Lead Nutrition Advisor


Aaron Gonzalez

Chief Strategy Officer (CSO)


Our Purpose

Our health and our environment are at a tipping point. While chronic disease is on the rise and dramatically affecting people’s quality of life, our food choices continue to be a major driver of global climate change.


There is a way to solve our health and climate challenges. We need to change the way millions of people eat and we need to do it fast. This can happen by educating, engaging and empowering people to make healthier, more conscious food choices.


At HOLISTAL We decided to start in the workplace, where hundreds of millions of people spend nearly one third of their time. HOLISTAL provides digital tools to leaders so they can protect the health of their employees. We believe that when employees feel safe and supported, they will put their blood, sweat and tears into realising their leader’s vision.


By inspiring business leaders to protect the health of those who work for them, we can empower their employees with the confidence to take control of their own health. We are confident that a healthy diet is the best way to do so.


Global goals for sustainable development

Aligned with the UN goals

In 2015, world leaders at the UN agreed to 17 goals for a better world by 2030. These goals have the power to end poverty, fight inequality, improve global health and stop climate change. 


At HOLISTAL we are contributing to the global goals for sustainable development and particularly to:


Goal 3 - Good Health & Well-being 

Goal 13 - Climate Change

Goal 17 - Partnerships for the goals

Part of DRIVE

Holistal is part of DRIVE a dedicated life science incubator programme at KI Innovation’s which supports businesses within life sciences.




Karolinksa Institutet Innovations
Instagram Feed Instagram Feed Instagram Feed Instagram Feed Instagram Feed Instagram Feed